PCC Courier, September 24, 1987

Friday Is the Last Day to Add Classes COURIER Lancer Football Mauls Ventura In Opener, 35-3 Page 4 Education In Europe Page 6 VOL. 65, NO. 4 PASADENA CITY COLLEGE, PASADENA, CALIFORNIA SEPTEMBER 24, 1987 Courier/Kevin Tooley Pasadena Community Access Company invades Horrell Field every Friday night to broadcast football. Television Internships Available Pasadena Community Access Company (PCAC) has relocated its facilities to PCC. PCAC is looking for interns to help with their current production, Friday Night Football, and future produc¬ tions. With John Helmore as the ex¬ ecutive producer, the current produc¬ tion is based from Horrell Field. The productions are as close to network coverage of the National Football League as possible. “We try to do things right,” said Helmore. When dealing with coverage on this level of a game from behind-the- scenes, the versitility of a person can lead to numerous opportunities for advancement. Positions available range from operating a camera to directing and the opportunity to move on after interning is there. “We want the kind of interns,” said Helmore, “that want to prosper behind the scenes of television. We’re new to the campus and we need all the qualified help we can get.” With a company like this being so new to the college, being involved with it through its early stages could prove prosperous should PCAC really take off. Interns are being evaluated by Helmore and his staff in room 185 of the U Building. Having been through beginning television is preferable, but all aspiring interns will be eval¬ uated for thier individualistic talents. What Are the Benefits? By Mark McElrea News Editor To most people enrolled at PCC, the Student Benefits Package sold during registration provides free access to various functions, along with a multi¬ tude of discount coupons. To Student Trustee Gilbert Morgan, the revenue generated by this fun¬ draiser marks the single largest amount of money the students at PCC will gather each semester. “Money talks,” said Gilbert. “And if you put the total amount we recieve into perspective, it’s barely a whis¬ per.” 1 Last year $34,000 was generated in the fall semester, along with an addi¬ tional $16,000 in the Spring. According to Alvar L. Kauti, assist¬ ant dean of student activities, this disparity of funds between semesters makes sense for a variety of reasons. “Most the students use the Student Benefits Package for Football games and Basketball,” said Kauti. “By sec¬ ond semester, football has ended, and basketball is well on the way to being completed.” According to Gilbert the students gain a lot more than the immediate use of the discounts offered. “The money generated is specified for distribution to the student body, said Gilbert. “At several universities, this sum can exceed one million dollars annually.” “The fact that we can only expect to generate roughly $50,000 per year greatly reduces the scope of things we can attempt to accomplish.” Currently the bulk of this revenue goes to such projects as Homecoming. “We just don’t have the money to tackle anything except the bare nec- cesities,” said Gilbert. The job of putting together the pack¬ age and marketing it falls on the shoulders of Connie Hurston and the Associated Student Council. This Fall marked the first time that Hurston has had sole leadership of the project. “Last year when I came in, it was too late to make any changes in the package,” said Hurston. “I feel we did a good job in putting together some¬ thing unique that the students can truly benefit from.” One of the unique features in this year’s package is discount coupons to (continued on page 6) Budget Adopted New Budget Passed by Board, 4-1 By Mark McElrea News Editor Following months of preparations, the Board of Trustees, by a vote of four to one with two absentees, adopted the $66 million budget for the fiscal year 1987-88. According to Dr. Bonnie R. James, former assistant superintendant for administrative services, he looks for¬ ward to this stage of the budget prepa¬ ration process each year. Expressing thanks to his entire staff, he feels “the college could look upoun this year’s budget with a great deal of pride.” Dr. John Martin, who cast the lone dissenting vote wished to also com¬ mend the buisness department for their work, but voiced his reservations about the gap (revenue excess of appropria¬ tion) in the budget totaling roughly $500,000. Martin further noted that the 1984-85 adopted budget had a gap of approx¬ imately $2-3 million. He questioned James about whether this adopted budget had ever resolved this problem by settling a contract governing salary increases. James replied “that for the last two years the contract had not been settled, and given the size of the gap I would have to say no for the 1984-85 budget. He further said, but the question would have to be researched to provide the answer.” According to Martin the business end had done all they could do, but he thought the upper level administration and the Board needed to “wrestle” with the extra $500,000 since that was the difference in expenditures. Martin further expressed his concern that the Board had wanted the gap to equal 1.5 percent of the entire budget, and the 1984-85 budget did not meet this standard. “For that reason,” said Martin. “I will have to oppose this budget.” The budget reflects modest gains in most areas, and is $111,350 above the 1986-87 budget. Employees salaries and benefits make up 80 percent of the budget. The remaining 20 percent is specified for non-salaried costs. This includes an outlay of $2,947,607 for building con¬ struction, along with the purchase and maintenance of equiptment. An additional $2,818,350 is budgeted for contingencies. Currently PCC employs 375 faculty members, along with a support staff of 350, serving a student body of roughly 22,000. President-Superintendant Dr. Jack Scott, noting that he had observed many budget proposals, wished to thank James and his staff for the quality of their presentation. He further pledged “to work within the budget and stated goals.” Bigotry and Advertising Lecture on Images of Minorities in Advertising By Coleen Meyers Feature Editor A close-up look at the media’s use of minorities in commercials will be taken by Linda Malm, art department chairperson, today at 11 a.m. in the PCC Forum. With her topic The Images of Minor¬ ities in American Advertising, Malm plans to examine hidden meanings in television commercials. She hopes to provide her audience with new “tools” for weeding out messages in com¬ mercials. “I am not looking at minorities as victims. So many other people are talking about that topic. Instead I want to share ways of translating the hidden messages in commercials.” Malm’s goal is to enable people to walk away from her lecture with more ways of understanding their feelings about media messages. “So if a com¬ mercial makes you uneasy; if you don’t like it; if you feel somehow that it is racist or sexist; I can convey why you feel that way. Chances are the feeling is probably valid,” she said. The production technique, the use of the camera, the lighting, the choice of words and the decision to use or not to use a minority person are all elements which work to create a message. Video taped examples of award win¬ ning commercials which contain dis¬ criminatory images will also be shown. “I could have made an easy case and used those terrible commercials that never win awards because they are so discriminatory. We've heard enough of Took how awful that is or look how awful this is’ and I thought it would be more valuable to have people see dis¬ crimination mixed with the most new and exciting advertising techniques. Discrimination is also found in the award winning commercials.” Malm will use a recent type of film criticism, called semiatics, which evolved from the study of linguistics to explain the messages. “However, I am not going to talk theoretically. Instead, I am going to talk about elements based on scholarly theories. I’ll tell and how these theo¬ ries, like semantic analysis, are ap¬ plied in commercials. We will take a look at what the commercials are exactly saying and not saying.” Malm believes that television advertising reveals how the percep¬ tions in our culture are changing. Linda Malm She believes television can be used for an indicator. “On the surface I think things are getting better. I believe overt sexism is being reduced. We see some people of color in advertising now. But we still do not see handicapped people in advertisements unless it is an advertisement for the handicapped, (continued on page 6) Everyone who knew Chris loved her and respected her. She loved life and lived it to the fullest. She never took no for an answer. She would just back off and approach it from another directon. T „ —Joanne Zwanziger Former Instructor Dies in Car Accident By Sally Blake Staff Writer Staff Writer Christine MacIntyre, former health and physical education instructor at PCC, was tragically killed in a freak automobile accident on Sept. 16. The accident occurred on Kanan Dune Road in Malibu. While waiting to make a left turn, a flat-bed truck carrying cement blocks went out of control, striking her car killing her instantly. MacIntyre taught at PCC for eleven years. She was one of the founders of Shape magazine in 1981, where she served as editor-in-chief for six years. “Christine was one of a kind,” said Joe Weider, Shape’s publisher. “We brought her on board even though she had no prior experience in publishing.” MacIntyre has been credited with helping to establish the reputation of the magazine, which has been one of the top ten publications in percentage growth since its inauguration. While at PCC, MacIntyre formed a close working relationship with physi¬ cal education department chairperson Joanne Zwanziger. “Everyone who knew Chris loved her and respected her,” said Zwanziger. “She loved life and lived it to the fullest. She never took no for an an¬ swer. She would just back off and approach it from another direction — never stopping until she had ac¬ complished her goal.” According to Zwanziger it was her initiative that produced such things as a weight room in the women’s gym. She was also instrumental in starting up a fencing program on campus, and im¬ plementing a more modern approach to the fitness programs. MacIntyre’s writing abilities were not confined to just magazine articles. She authored two widely successful textbooks on physical education. Her desire to share her expertise stayed with her long after her profes¬ sional association with PCC had ended. “She spoke to journalism classes regularly,” said Mikki Bolliger, assist¬ ant professor of journalism. “She was always available and willing to share her expertise. She was also a member of the Jour¬ nalism Advisory Committe. Where she kept the editors of AirPlay Magazine up to date on all the latest advances in magazine publishing. MacIntyre graduated from UCLA in 1965 with a master’s of science degree in kinesiology. She went on to serve as a consultant to the President’s Council on Physical Fitness, the Jack LaLanne Health Spas and the Greater Los Angeles Nutrition Council. Her involvement with aerobics led to a television spot in 1972 on ABC’s show, Telescope, produced by Tony Georgilas, who is now associate professor, depart¬ ment of communication. “She was a marvelous host,” said Georgilas. “We received an Emmy Nomination for the show largely based on her abilities. Aerobics was a totally new concept at the time.” Christine later became a regular on AM Los Angeles, according to Georgilas. She is survived by her husband Don and her two children, Jeff and Megan. Zwanziger summed up the senti¬ ments of all who knew Christine MacIn¬ tyre when she said, “We will miss our friend and colleague very much, the world of fitness will miss her even more.” Courier Photo Courtesy of Tony Georgilas Christine MacIntyre as she appeared shortly before her tragic death.