Friday Is the
Last Day to
Add Classes
COURIER
Lancer Football
Mauls Ventura
In Opener, 35-3
Page 4
Education
In
Europe
Page 6
VOL. 65, NO. 4
PASADENA CITY COLLEGE, PASADENA, CALIFORNIA
SEPTEMBER 24, 1987
Courier/Kevin Tooley
Pasadena Community Access Company invades Horrell Field every Friday night to broadcast football.
Television Internships Available
Pasadena Community Access
Company (PCAC) has relocated its
facilities to PCC.
PCAC is looking for interns to help
with their current production, Friday
Night Football, and future produc¬
tions.
With John Helmore as the ex¬
ecutive producer, the current produc¬
tion is based from Horrell Field.
The productions are as close to
network coverage of the National
Football League as possible. “We try
to do things right,” said Helmore.
When dealing with coverage on this
level of a game from behind-the-
scenes, the versitility of a person can
lead to numerous opportunities for
advancement. Positions available
range from operating a camera to
directing and the opportunity to
move on after interning is there.
“We want the kind of interns,”
said Helmore, “that want to prosper
behind the scenes of television. We’re
new to the campus and we need all
the qualified help we can get.”
With a company like this being so
new to the college, being involved
with it through its early stages could
prove prosperous should PCAC really
take off.
Interns are being evaluated by
Helmore and his staff in room 185 of
the U Building. Having been through
beginning television is preferable,
but all aspiring interns will be eval¬
uated for thier individualistic talents.
What Are the Benefits?
By Mark McElrea
News Editor
To most people enrolled at PCC, the
Student Benefits Package sold during
registration provides free access to
various functions, along with a multi¬
tude of discount coupons.
To Student Trustee Gilbert Morgan,
the revenue generated by this fun¬
draiser marks the single largest
amount of money the students at PCC
will gather each semester.
“Money talks,” said Gilbert. “And if
you put the total amount we recieve
into perspective, it’s barely a whis¬
per.”
1 Last year $34,000 was generated in
the fall semester, along with an addi¬
tional $16,000 in the Spring.
According to Alvar L. Kauti, assist¬
ant dean of student activities, this
disparity of funds between semesters
makes sense for a variety of reasons.
“Most the students use the Student
Benefits Package for Football games
and Basketball,” said Kauti. “By sec¬
ond semester, football has ended, and
basketball is well on the way to being
completed.”
According to Gilbert the students
gain a lot more than the immediate use
of the discounts offered.
“The money generated is specified
for distribution to the student body,
said Gilbert. “At several universities,
this sum can exceed one million dollars
annually.”
“The fact that we can only expect to
generate roughly $50,000 per year
greatly reduces the scope of things we
can attempt to accomplish.”
Currently the bulk of this revenue
goes to such projects as Homecoming.
“We just don’t have the money to
tackle anything except the bare nec-
cesities,” said Gilbert.
The job of putting together the pack¬
age and marketing it falls on the
shoulders of Connie Hurston and the
Associated Student Council. This Fall
marked the first time that Hurston has
had sole leadership of the project.
“Last year when I came in, it was
too late to make any changes in the
package,” said Hurston. “I feel we did
a good job in putting together some¬
thing unique that the students can truly
benefit from.”
One of the unique features in this
year’s package is discount coupons to
(continued on page 6)
Budget Adopted
New Budget
Passed by
Board, 4-1
By Mark McElrea
News Editor
Following months of preparations,
the Board of Trustees, by a vote of four
to one with two absentees, adopted the
$66 million budget for the fiscal year
1987-88.
According to Dr. Bonnie R. James,
former assistant superintendant for
administrative services, he looks for¬
ward to this stage of the budget prepa¬
ration process each year. Expressing
thanks to his entire staff, he feels “the
college could look upoun this year’s
budget with a great deal of pride.”
Dr. John Martin, who cast the lone
dissenting vote wished to also com¬
mend the buisness department for their
work, but voiced his reservations about
the gap (revenue excess of appropria¬
tion) in the budget totaling roughly
$500,000.
Martin further noted that the 1984-85
adopted budget had a gap of approx¬
imately $2-3 million. He questioned
James about whether this adopted
budget had ever resolved this problem
by settling a contract governing salary
increases.
James replied “that for the last two
years the contract had not been settled,
and given the size of the gap I would
have to say no for the 1984-85 budget.
He further said, but the question would
have to be researched to provide the
answer.”
According to Martin the business end
had done all they could do, but he
thought the upper level administration
and the Board needed to “wrestle”
with the extra $500,000 since that was
the difference in expenditures.
Martin further expressed his concern
that the Board had wanted the gap to
equal 1.5 percent of the entire budget,
and the 1984-85 budget did not meet this
standard.
“For that reason,” said Martin. “I
will have to oppose this budget.”
The budget reflects modest gains in
most areas, and is $111,350 above the
1986-87 budget.
Employees salaries and benefits
make up 80 percent of the budget.
The remaining 20 percent is specified
for non-salaried costs. This includes an
outlay of $2,947,607 for building con¬
struction, along with the purchase and
maintenance of equiptment.
An additional $2,818,350 is budgeted
for contingencies.
Currently PCC employs 375 faculty
members, along with a support staff of
350, serving a student body of roughly
22,000.
President-Superintendant Dr. Jack
Scott, noting that he had observed
many budget proposals, wished to
thank James and his staff for the
quality of their presentation. He
further pledged “to work within the
budget and stated goals.”
Bigotry and Advertising
Lecture on Images of Minorities in Advertising
By Coleen Meyers
Feature Editor
A close-up look at the media’s use of
minorities in commercials will be
taken by Linda Malm, art department
chairperson, today at 11 a.m. in the
PCC Forum.
With her topic The Images of Minor¬
ities in American Advertising, Malm
plans to examine hidden meanings in
television commercials. She hopes to
provide her audience with new “tools”
for weeding out messages in com¬
mercials.
“I am not looking at minorities as
victims. So many other people are
talking about that topic. Instead I want
to share ways of translating the hidden
messages in commercials.”
Malm’s goal is to enable people to
walk away from her lecture with more
ways of understanding their feelings
about media messages. “So if a com¬
mercial makes you uneasy; if you don’t
like it; if you feel somehow that it is
racist or sexist; I can convey why you
feel that way. Chances are the feeling
is probably valid,” she said.
The production technique, the use of
the camera, the lighting, the choice of
words and the decision to use or not to
use a minority person are all elements
which work to create a message.
Video taped examples of award win¬
ning commercials which contain dis¬
criminatory images will also be shown.
“I could have made an easy case and
used those terrible commercials that
never win awards because they are so
discriminatory. We've heard enough of
Took how awful that is or look how
awful this is’ and I thought it would be
more valuable to have people see dis¬
crimination mixed with the most new
and exciting advertising techniques.
Discrimination is also found in the
award winning commercials.”
Malm will use a recent type of film
criticism, called semiatics, which
evolved from the study of linguistics to
explain the messages.
“However, I am not going to talk
theoretically. Instead, I am going to
talk about elements based on scholarly
theories. I’ll tell and how these theo¬
ries, like semantic analysis, are ap¬
plied in commercials. We will take a
look at what the commercials are
exactly saying and not saying.”
Malm believes that television
advertising reveals how the percep¬
tions in our culture are changing.
Linda Malm
She believes television can be used
for an indicator.
“On the surface I think things are
getting better. I believe overt sexism is
being reduced. We see some people of
color in advertising now. But we still do
not see handicapped people in
advertisements unless it is an
advertisement for the handicapped,
(continued on page 6)
Everyone who knew Chris loved her and
respected her. She loved life and lived it to the
fullest. She never took no for an answer. She
would just back off and approach it from another
directon. T
„
—Joanne Zwanziger
Former Instructor Dies in Car Accident
By Sally Blake
Staff Writer
Staff Writer
Christine MacIntyre, former health
and physical education instructor at
PCC, was tragically killed in a freak
automobile accident on Sept. 16.
The accident occurred on Kanan
Dune Road in Malibu.
While waiting to make a left turn, a
flat-bed truck carrying cement blocks
went out of control, striking her car
killing her instantly.
MacIntyre taught at PCC for eleven
years.
She was one of the founders of Shape
magazine in 1981, where she served as
editor-in-chief for six years.
“Christine was one of a kind,” said
Joe Weider, Shape’s publisher. “We
brought her on board even though she
had no prior experience in publishing.”
MacIntyre has been credited with
helping to establish the reputation of
the magazine, which has been one of
the top ten publications in percentage
growth since its inauguration.
While at PCC, MacIntyre formed a
close working relationship with physi¬
cal education department chairperson
Joanne Zwanziger.
“Everyone who knew Chris loved her
and respected her,” said Zwanziger.
“She loved life and lived it to the
fullest. She never took no for an an¬
swer. She would just back off and
approach it from another direction —
never stopping until she had ac¬
complished her goal.”
According to Zwanziger it was her
initiative that produced such things as
a weight room in the women’s gym. She
was also instrumental in starting up a
fencing program on campus, and im¬
plementing a more modern approach to
the fitness programs.
MacIntyre’s writing abilities were
not confined to just magazine articles.
She authored two widely successful
textbooks on physical education.
Her desire to share her expertise
stayed with her long after her profes¬
sional association with PCC had ended.
“She spoke to journalism classes
regularly,” said Mikki Bolliger, assist¬
ant professor of journalism. “She was
always available and willing to share
her expertise.
She was also a member of the Jour¬
nalism Advisory Committe. Where she
kept the editors of AirPlay Magazine
up to date on all the latest advances in
magazine publishing.
MacIntyre graduated from UCLA in
1965 with a master’s of science degree
in kinesiology.
She went on to serve as a consultant
to the President’s Council on Physical
Fitness, the Jack LaLanne Health Spas
and the Greater Los Angeles Nutrition
Council.
Her involvement with aerobics led to
a television spot in 1972 on ABC’s show,
Telescope, produced by Tony Georgilas,
who is now associate professor, depart¬
ment of communication.
“She was a marvelous host,” said
Georgilas. “We received an Emmy
Nomination for the show largely based
on her abilities. Aerobics was a totally
new concept at the time.”
Christine later became a regular on
AM Los Angeles, according to
Georgilas.
She is survived by her husband Don
and her two children, Jeff and Megan.
Zwanziger summed up the senti¬
ments of all who knew Christine MacIn¬
tyre when she said, “We will miss our
friend and colleague very much, the
world of fitness will miss her even
more.”
Courier Photo Courtesy of Tony Georgilas
Christine MacIntyre as she appeared shortly before her tragic death.